Our Expertise
Unlocking value through adaptive reuse and experience-led design.
PSA helps owners, developers, asset managers and operators assess options for a property, define its programme and take a preferred direction into design. The scope responds to the decision in front of you, whether that is a change of use, an extension, a new destination or the next stage of an existing project.
Adaptive Reuse
& Repositioning
PSA helps clients decide what should be retained, changed, extended or reprogrammed so an existing property can support a credible next use. The work connects the value already present in the building with planning context, development objectives, technical constraints and the needs of future users.
Experience-Led Design & Spatial Storytelling
PSA defines the audience, programme, arrival, visitor journey, key moments, atmosphere and spatial identity that make a place coherent and understandable. This approach can strengthen cultural, hospitality, leisure, entertainment and mixed-use projects, whether they involve an existing asset, a new building or fit-out.
These are complementary lenses, not separate service tracks. They can be applied together or independently across existing buildings, repositioning projects and new-build developments.
FROM ASSET POTENTIAL TO PROJECT DELIVERY
Not every appointment starts at the beginning or continues through construction. The route expands only when the opportunity and the next decision justify it.
1 | Review the Asset
Understand the existing building or site, available information, objectives, constraints and stakeholders.
2 | Test the Opportunity
Compare plausible uses, spatial capacity, access, massing, programme, planning context and main risks.
3 | Define the Direction
Select a preferred route and establish the brief, audience, programme, experience principles and consultant needs.
4 | Develop the Concept
Translate the direction into coordinated architectural and experience-led concept design.
5 | Test the Proposition
Use drawings and presentations to test proposals with planning authorities, investors, operators and other stakeholders.
6 | Secure Planning
Prepare and coordinate the architectural information required for the agreed planning route.
7 | Confirm the Build Decision
Review consent, scope, cost and delivery information with the client and specialist team before committing to procurement.
8 | Tender and Select Contractor
Prepare tender information, respond to queries and support comparison of contractor returns within the agreed scope.
9 | Protect Design Quality
Review the contractor’s detailed drawings, proposed substitutions and work on site to help the client maintain the agreed design intent and quality.
Our Services
A focused appointment can produce a development brief, an options study or a concept for discussion with investors and operators. The scope defines the information to be prepared and any specialist input required.
1 | DEVELOPMENT STRATEGY & BRIEFING
Establishing the development objective, priorities, users, constraints and stakeholder requirements. The output is a development brief setting out the intended uses, programme, key assumptions and consultant inputs needed to take the project forward.
2 | FEASIBILITY STUDIES
Testing use mix, spatial capacity, access, massing and planning context before a direction is fixed. An illustrated options study sets out the alternatives, key risks, information gaps and recommended next steps for the client’s decision.
3 | DESTINATION & EXPERIENCE STRATEGY
Defining the audience, programme, arrival, visitor journey, atmosphere and identity for cultural, hospitality, leisure, entertainment and mixed-use projects. The output is an experience brief with spatial principles to guide the concept and discussions with the operator or client team.
4 | CONCEPT DESIGN
Developing the preferred direction through plans, sections, massing, façade, material and spatial principles. Drawings and a project narrative support client decisions and discussions with investors, operators or stakeholders.
5 | PRE-APPLICATION & PLANNING
Preparing the architectural strategy, drawings and presentation material required for pre-application meetings, planning discussions and full planning applications. PSA can coordinate the relevant architectural and consultant inputs within the agreed appointment.
6 | TENDER PACKAGES
Preparing the architectural information needed for contractors to price the work on a clear and comparable basis. Depending on the procurement route, this may include drawings, schedules, specifications, tender queries and support during tender review.
RESEARCH IN DESIGN DECISIONS
Research informs the design choices made within these services: how an entrance is understood, how people move through a building, and how light and material support its use. These questions are developed alongside the brief, technical requirements and advice from the project team.