ARCHITECTURE
London | UK
17-19 Wimbledon Hill Road
Concept design for a mixed-use redevelopment combining commercial ground-floor use with 20 residential units in central Wimbledon.
Client | PK Holdings ltd.
Budget | Confidential
Status | Concept design
RIBA Stages 0-2
Area | 2,000 sqm
Use | Mixed-use
Role | Design services provided to MATT Architecture
Scope | Feasibility study, concept design and pre-application meeting materials
CONTEXT
The architectural concept is rooted firmly in the character and material language of Wimbledon, drawing inspiration from its historic streetscape and civic architecture. The design combines red brick with green ceramic and metal detailing, reinterpreting local themes such as ornamentation, craftsmanship, public art, and the expressive top of the building inspired by historic department stores and tram architecture.
ARCHITECTURAL RESPONSE
Carefully articulated elevations feature fluted and ribbed decorative brickwork, accentuating balconies and shopfronts while reinforcing the rhythm of the street. Ornamental metalwork forms a key visual element, with balustrades inspired by an abstracted wheatsheaf motif referencing Wimbledon’s agrarian heritage. The roofscape is discreetly set back and wrapped in neutral metallic louvres, allowing it to merge with the sky while maintaining a strong architectural crown. A refined palette of red brick and Invisible Green is used throughout, complemented by precast concrete coping matched to the brickwork. The result is a contemporary yet contextually grounded building that enhances the townscape and reinforces the identity of Wimbledon Hill Road.
